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A Freeserve case study


The choice of corporate strategy will determine the marketing, human resource, financial and operations strategies.

Loren Miramar

/ Group Chief Executive – Aqua Group
Freeserve realized that it was important to re-brand its product and evolve from an Internet Service Provider (ISP), which merely provides the customer with access to the World Wide Web, into a true portal, with a site full of interest and content.


Our solution

The communication between machines of different kinds sometimes cause troubles and inaccurate signal decoding results.
Advancements in technology – including machine-to-machine communications between smart sensors, referred to as ‘The Internet of Things’. For example, appliances in the home that can be monitored and controlled wirelessly by the homeowner wherever they are.
The potential market for servers and networking equipment development is still unstable and shrinks every year.
Market development – increasing market share in new markets such as servers and networking equipment. ARM’s technology is well placed to provide lower power options to transport, distribute, analyse and store data across the internet.
Demand for energy efficient technology – the market demands high performance products using low power technology.
This case study will demonstrate how ARM’s strategies contribute to the achievement of its business vision, aims and objectives using an integrated approach focusing on innovation, its people and its network of partners.


Traditional economic theory suggests that all companies attempt to maximise profits at all times. Freeserve, however, has chosen to maximise growth.

Virtual technology in a Refined IT System